Brandless launches subscription option

Brandless launches subscription option

Excerpts from an article by Corinne Ruff in Retail Dive

Brandless, a direct-to-consumer home essentials business, on Thursday launched a subscription option, CEO Tina Sharkey told Retail Dive in an interview. The startup, which launched mid-2017, ended 2018 with over 400 products in its assortment, and it plans to double its offering this year, Sharkey said.

The new service allows shoppers to receive certain products on a regular timeline of their choosing — weekly, monthly, twice a year or anything in between, Sharkey said. Each subscription box comes with a surprise gift.

Rolling out a subscription model is a convenience play for consumers who don’t want to think about reordering basics like paper towels, and it’s a savvy business move. It’s similar to Amazon’s popular Prime Pantry program, which has helped it outpace rivals in the household and personal care product spaces.

Read the full article in Retail Dive