subscription transition

Apple doubles down on subscriptions

Apple doubles down on subscriptions

Excerpts from the article by Anthony Ha on TechCrunch

Let’s see if I can get this all into one blurb: There’s the streaming service AppleTV+, the updated TV app with Channels (basically, subscriptions for other services), a $9.99 subscription for Apple News+ (including Extra Crunch) and a gaming subscription service called Apple Arcade.

Oh, and beyond the subscriptions, Apple is working with Goldman Sachs and Mastercard to launch an Apple Card.

Read the full article on TechCrunch

Brandless launches subscription option

Brandless launches subscription option

Excerpts from an article by Corinne Ruff in Retail Dive

Brandless, a direct-to-consumer home essentials business, on Thursday launched a subscription option, CEO Tina Sharkey told Retail Dive in an interview. The startup, which launched mid-2017, ended 2018 with over 400 products in its assortment, and it plans to double its offering this year, Sharkey said.

The new service allows shoppers to receive certain products on a regular timeline of their choosing — weekly, monthly, twice a year or anything in between, Sharkey said. Each subscription box comes with a surprise gift.

Rolling out a subscription model is a convenience play for consumers who don’t want to think about reordering basics like paper towels, and it’s a savvy business move. It’s similar to Amazon’s popular Prime Pantry program, which has helped it outpace rivals in the household and personal care product spaces.

Read the full article in Retail Dive