Empowering every subscription business to grow revenue — autonomously
PeakCommerce pioneers Autonomous Revenue — helping subscription businesses unlock growth through AI-powered quote-to-cash intelligence.
Our Story
PeakCommerce was born from a singular vision: make subscription commerce simpler. Co-founders Gerald Soto, Amanda Brownell, and Adnan LaPamuk brought together decades of deep quote-to-cash expertise, and what started as a focused consulting practice quickly grew into something much bigger.
After tackling every monetization challenge the subscription economy could throw at them — from complex hybrid pricing models to multi-system billing orchestration — the team channeled that hands-on experience into building the PeakCommerce platform.
PeakCommerce pioneered Digital Journey Monetization — embedding revenue actions directly into the digital experiences where buying intent naturally occurs. No more disconnected workflows. No more manual handoffs between systems.
Today, PeakCommerce is building the Autonomous Revenue Platform — an AI-powered system that enables subscription businesses to optimize, execute, and grow revenue autonomously, turning quote-to-cash expertise into intelligent, self-driving commerce.
Our Values
Everything we do is guided by four principles that spell out who we are.
Perseverance
We push through setbacks and stay committed to solving hard problems. Grit drives every breakthrough we deliver for our customers.
Entrepreneurial
We act like owners — moving fast, taking smart risks, and treating every challenge as an opportunity to build something better.
Authenticity
We say what we mean, share context openly, and build trust through transparency — with each other and with our customers.
Kindness
We lead with empathy in every interaction. Great products are built by teams that genuinely care about the people they serve.
Leadership Team

Gerald Soto
CEO & Co-Founder

Amanda Brownell
CCO, Co-Founder

Adnan LaPamuk
CXO, Co-Founder

Chip Lueck
VP of Engineering

Lucia Giudici
Director of Operations

J. Michael Song
Director, IT & Security
